Search engine optimization
In today’s rapidly shifting world, SEO techniques can change on a dime—and the worst part is, that you might not even know it. Hacks that could have won you a front-page result as recently as 2018 are not only obsolete now, but they may even hurt your website’s rankings. Especially if those so-called “hacks” land your site a Google penalty that’s tough to shift.
That’s why you need to stay on top of the ball in SEO. If not, you’ll fall behind and see your competitors zoom past you in the SERPs.
We spoke with Jacob Warwick, Director of Communications at Skedulo, and Jesse Teske, SEO Manager at YLighting, to get their expert thoughts on the most current SEO tactics, as well as writer and content marketer Puranjay Singh, founder of GrowthSimple.
In this post, we’ve broken down the top SEO techniques to help you skyrocket your rankings and boost your number of monthly visitors from organic search.
Most Effective SEO Techniques
- Improve user experience across your entire site
- Optimize for voice search
- Focus on topic clusters instead of keywords
- Go into detail – but only when it’s relevant
- Conquer video with YouTube SEO
- Build a variety of backlinks
- Get a grip over technical optimization
- Target local searchers with local landing pages and listings
- measure SEO performance
Keeping Up With SEO in 2019
SEO is rapidly changing from one year to the next, with new algorithms constantly emerging and Google frequently editing their webmaster guidelines. Business owners and marketers have to adapt quickly, but it’s still possible to give your business website the edge on your competition.
Remember to focus on solid content creation and copywriting fundamentals, engage your viewers deeply, and stay abreast of technical trends like backlinks, SEO health, site speed, and schema. And don’t be afraid of using a handful of the AI-based tools we’ve recommended to welcome the emerging AI revolution that’s set to take over the marketing world in 2019.
If all this seems overwhelming—take a deep breath. Making the effort to understand even the basics of SEO will help your website gain higher click-through rates, engagement, and of course, rankings.
But if you need more personalized, specific advice on how you can start ranking for competitive terms in your niche, become recognized as a thought leader in your industry, and make more money through organic search traffic, click the orange button below to schedule a time to chat!
Most internet users begin their session by searching for something – that something is a need. People use the internet to fulfill their need for information, whether it’s settling a bet on who was the 14th president (Franklin Pierce, by the way) or finding a local restaurant, perfect piece of clothing, or the ideal contractor for a home remodel.
Search engine optimization (SEO) is the process of helping your customers connect with your business online.
Our team uses modern SEO services, backed by the best digital practices, to increase your traffic & rankings for vetted keywords and long-tail phrases that drive business to your site.